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That’s what you get when you use these powerful secrets to boost the response to every marketing piece you use... ...whether in direct mail, newspaper ads, or online! - by Al Henderson, Direct Response Marketing Copywriter Dear Business Owner: As sure as the sky is blue and water is wet, I know that... No matter how well you’re doing, you can be doing even better… No matter how many clients you have, you can have even more... And no matter how good your profits, we can push them even higher! Because, no matter what your product or service is, your business can skyrocket when you market it with more explosively responsive copy… It works in direct mail... It works in space ads… It works on the internet… And it works in any other medium you might use – radio, television, Yellow Pages … anywhere! Almost any advertising piece you’re running right now can be made more effective, pull more response, and boost your profits through the ceiling. Imagine what you could do with an extra 20%, 50%, 100% … even 200% greater response to all your marketing efforts! No matter whether you’re after leads or sales. If you’d like to know how I can help you achieve such results, just use the boxes below to tell me a little about your business and marketing goals. I’ll give you a call and determine whether or not we’re a good match. No cost. No obligation. Just a free chat to let you know where you could be making the most impressive gains in your business. But why should you listen to me? Allow me to introduce myself…
My name is Al Henderson. And for more years than I care to admit, I’ve been exhaustively researching, collecting, and implementing every secret of salesmanship and persuasion I could lay my hands on … to help businesses in all areas achieve more amazing breakthroughs than they ever thought possible. I broke onto the direct response copywriting scene when I realized the power of combining these marketing, persuasion, and writing skills to explode client profits. What I learned from such Hall-of-Fame copywriters as John Carlton, Ted Nicholas, and Harlan Kilstein – the time-tested “tricks of the trade” that make prospects pick up the phone and call … or pull out their credit cards and order – has allowed me to create sales- and lead-generating copy that surpasses anything you’ve likely experienced before! But why should you listen to me? Being a rather modest fellow … I prefer to let others do the talking for me…
Come share my
obsession... I
realize that some people might find my obsession with marketing rather
… “odd”. But to me, so many years spent unlocking the secrets of
salesmanship and persuasion … and how to boost the response of
literally any sort of marketing you use … has been time well spent. And
once you see for yourself the kind of mind-blowing results that only
laser-targeted direct response copy can produce … you’ll never again
settle for the sort of drab “plain vanilla” advertising that’s destined
to fail! No matter who your audience is, I can communicate your message more effectively to more people than many copywriters you could hire. Don’t get me wrong … I realize that my IQ doesn’t matter to you … my Jeopardy scores don’t matter to you … you probably don’t even care that I really am “smarter than a 5th-grader”. What you want to know is … what can I do for you? And so do I! That’s why I suggest you use the reply boxes below to tell me what you want … what you’ve tried before (whether it worked for you or not) … what you want to accomplish next (whether you want more leads or more sales) … and I’ll set aside some time to give you a call and let you know where improvements can be made. We’ll explore the question of what might work best for you … and whether we’re a good match to work together. One thing I can assure you: If we do decide to work together, you’ll have access to some of the greatest response-boosting, profit-pumping, masterful techniques known to man. And when you see the results pour in, you’ll swear it’s magic! But it’s not magic. It’s science. I simply use the age-old principles of persuasion that your prospects and customers simply cannot ignore, cannot resist … and I use them to explode your response! For example … nothing hooks your reader’s attention like a proven, eyeball-grabbing headline … nothing keeps them reading like listing benefit after benefit after benefit … and nothing gets them buying like an irresistible offer coupled with a powerful, risk-eliminating guarantee! When
you take these incredibly persuasive copy techniques … the same
techniques generating massive sales for other advertisers right now …
and apply them to your product or service, you automatically ratchet
response upward. These scientifically proven, time-tested techniques
apply powerful leverage to all your marketing. The result … greater
fortunes from your advertising efforts. Best of all, these techniques can be used over and over again! Because whatever works for you once will – with perhaps a little tweaking – usually work for you once more. And the same scientific techniques will work for product after product … service after service. But most advertisers know nothing about these time-honored methods for skyrocketing response … the how, the when, the why … the very best ways to use them for maximum results! These are the very same secret strategies I use in your marketing to give you an “almost unfair” advantage over your competition.For example, some of the little-know
strategies I apply to your copy include... * “The Strategy of The Starving Crowd” I look for those prospects who will buy your product with wild abandon … and come back again and again, looking for even more to buy from you! * “The Strategy of Advertising’s Dirtiest Secret” This simple, yet elegantly effective technique can make every dollar you spend on advertising yield ten times the results! * “The Strategy of Applied Psychology” There are literally thousands of books out there on the science of Psychology … including the psychology of getting people to buy. But, amazingly, most marketers ignore them – and their lessons – completely! I don’t. For years now, I’ve been applying every little bit of research, every proven tactic that I can lay my hands on. Now you too can benefit from these amazingly effective, scientifically proven “psychological triggers” to blast your sales into orbit … compelling your customers to buy more … and buy more often! * “The Strategy of Salesmanship-in-Print” The very same skills used by sales professionals in all fields … closing sales on everything from coffee to cologne to cars … homes to horses … airplanes to air mattresses … trucks to travel … are applied to selling your product or service. Because that’s precisely what copywriting is … salesmanship in print … multiplied! * “The Strategy of Sales-Leveraging” Here’s a seemingly small strategy that can yield absolutely astonishing results! There are basically three approaches to increasing profits: • Get more clients… Now, a small increase in any one of these areas … say 10% … may not yield much change to your bottom line. BUT … increase each parameter by just 10% and your bottom line profits shoot up more than 33%! THAT … is the power of “leveraging” sales. * “The Strategy of … The UN-Strategy” Sometimes, the very best strategy is to “throw out all the rules” and try something new. The trick, of course … the secret to all success with this strategy … is to know how to use it! This one little trick can sometimes turn around an otherwise unresponsive campaign. When all else fails … try something new. * “The Strategy of
The Split-Run” When it comes right down to it … there’s only one
way to determine what works best for you and your product, in your
situation. And that is … test! But, if you don’t know how to test … you
could waste a lot of time and money, just spinning your wheels! I’ll
show you how to do it right. Sometimes, the results are not only
“surprising” … but downright amazing … with increases in response of
20% to 150% … where you least expect it! You’ll soon be raking in the profits that are waiting for you ONLINE...
Just think about this... If you’re not using the internet to get your message in front of your prospects, you’re missing out on the cheapest printing press in the world … delivering through the cheapest post office. The advertising greats of the past would have given away their grandmothers to have access to this technological wonder! Think about it. Even if the Post Office stopped charging for stamps … if they decided to deliver your mail for free … they’d still not be able to match the internet for sheer speed of delivery. Today, without the cost of postage … without the cost of printing … you can instantly get your message in front of hundreds … thousands … even millions of qualified prospects! I’m talking about people who have raised their hand and asked you to send them information on your product or service. No SPAM. Yet for every direct marketer who knows the right way to use e-mail … there are hundreds floundering about hopelessly … or afraid to even enter to water! But … when you know just the right buttons to push … and in what order … to fire up the printing press on this incredible money-maker … your business can explode … sometimes, literally overnight! Let
me tell you … a few very clever marketers are making money online “hand
over fist”. It’s still a relatively small club … but not exclusive. You
can join them, if you’d like. The internet is a powerful and exciting
place to do business … when you have a skillful guide to help you over
the hazards. Here are just a few of the ways you can be using the internet, right now: • Build a list of thousands of qualified prospects! (They’ll ask you to be included … and, when the right strategies are applied … will become among your most rabid customers!) • Test products, sales letters, and campaigns … before spending the money on printing and postage for offline mailings. (Your prospects and customers will tell you what works and what doesn’t … all for free!) • Automate your entire selling system … start-to-finish. (When you know how to implement the technologies that exist online today, you can sell far more … while lowering your operational costs!) • Create near-instant income. (If you have the right product or service offering, a well-written e-mail can start generating phenomenal sales within just an hour or two of being sent out!) • Feed off the popularity of your competition. (Yes, there are actually tricks you can use to increase your own sales by using your competitors’ reputation and traffic!) • Create tens of thousands of dollars worth of publicity for your business … without it costing you a dime! (No copywriter can resist saying that.) And now for a revelation you might not want to hear. No matter how profitable it may be today… Your current marketing campaign or ad
may be heading for a heart attack.
Yes, direct marketing is undoubtedly the best way to get your message
out there and market to the masses … or the niches. Using these
time-tested, scientifically-proven techniques is the fastest, surest
way to boost response … and profits! And the same techniques and
strategies will work over and over … for product after product. But
nothing lasts forever … and you can’t just sit on the same ad forever. The
price tag of success in the marketplace is often high anxiety … knowing
that even the most profitable ad or marketing campaign will, sooner or
later … keel over and die. Why?
Because we don’t live in a vacuum … and you don’t do business in a
vacuum … not even if you sell vacuums. Although the “general
principles” of good salesmanship don’t change … the smallest details
do. Your buyers’ tastes change. Nuances of language change. And if the details of your marketing don’t change along with your market, then the world … and your customers and your competition … will pass you right by. One
day … maybe sooner, maybe later … but one day, your precious campaign –
the one that’s been raking in the bucks for so long – will just clutch
its chest, take one last raspy gasp … and collapse on the floor. Never
to return a profit again. Sometimes, you’ll know what happened. Other times, you’ll be left scratching your head … wondering what went wrong … why people are no longer buying. And, when that happens, you’d better have its replacement ready to jump into the game. If you don’t … and you’re left scrambling for a new ad that will pull as well as the old, dead one … you might not get it together in time to save your business. Because, as you know, things move quickly in the business world … whether online or offline. And when your ads don’t pull, the money stops flowing … in. But you still have your expenses to pay. You don’t want to wait ’till you reach that point. That's why one of the things you have to do on a regular basis is …test! Constantly test new elements against the old … a new sales letter against the old one … new Adwords ads against the old … a new “response device” against the old. If you sit on your laurels, sooner or later someone’ll kick ‘em out from under you … and you know where you’re going to land! Find the stronger ad, the better-pulling letter … before the old one keels over … and you’ll be okay. Customers keep flowing in. Profits remain strong. Life is good. And after all … isn’t that what you really want? Well, that’s one of the advantages of working with a professional direct response copywriter. We understand these things … and, yes, we’ll point them out to you. My goal is to keep your profits flowing … or get them flowing, if they’re not already. I
invite you to fill in the reply boxes below to tell me about your
business and marketing goals. I’ll have a read through … give you a
phone call … and see if there’s reason enough for us to work together.
Your answers to the questions below help me to understand your needs
and get a greater response to your campaign. So please
do your best with these before contacting me to work on your next
project. Feel free to ask about any that aren’t clear to you. If a question really doesn't apply to your business, feel free to skip it. Otherwise, please answer each the best you can. Yours for higher response,
Al Henderson P.S. – I will never sell or rent
your information … “privacy” is very big with me. Join me today … and
together let’s explore the exciting ways we can boost your
response !
©
2008-2010 Al Henderson / Cariboo Direct Marketing. All rights reserved.
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